Shrek is a 'Dreamworks Pictures' animation picture so all the titles are animated and cartoon like. This makes the titles immediately more interesting and it also allows the production team to do whatever they like as they can draw the concept art and make it as detailed as possible. For example it would be hard to create a mud splatter that says 'Mike Myers'; it isn't possible when filming live action. The advantage to animation and cartoons is that you can control everything about the production.
The genre of the film is clear by the characters being slightly humorous and cartoon style.The Family Film genre is clear from the opening shot as the image shows a fairy tale book opening and someone telling a story about a princess.
As the main character is an Ogre there is an element of comedy with the character e.g when shrek cracks the mirror when he smiles in it, and him farting and killing a fish.
The genre of the film is clear by the characters being slightly humorous and cartoon style.The Family Film genre is clear from the opening shot as the image shows a fairy tale book opening and someone telling a story about a princess.
As the main character is an Ogre there is an element of comedy with the character e.g when shrek cracks the mirror when he smiles in it, and him farting and killing a fish.
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